My role
UI/UX App design
App
App for the company Trigo Real Estate Investment and Marketing Company Ltd. Intended for the company’s customers. For those who bought apartments.
The main challenge
The company’s customers do not have an application that unifies all the projects they have purchased, hazard alerts, messages, real estate data, construction plans, apartment specifications, financing options, and more
The solution
UI/UX Design an app that will provide all the company’s customers with updates, alerts, articles, financial data about their assets.
The app pulls data from Gouda and madlan.
The Features
Tools and services
General financial data
Project details
.
Benefits
.
Planning maintenance
Real estate data
from a government website
Plans in preparation
Bot
The solutions
Pain points
The solutions
Main screen with personal details of the customer.
News, recommendations on new investments, benefits, what’s new and a bot that automatically answers questions.
Pain points
1
Customers of the company who do not know details about the projects they purchased.
The solutions
The application allows them to send messages to all customers easily and quickly, to everyone and only to a certain group. Offer new projects by bot, send benefits and be in continuous contact with the customers.
Pain points
2
The Trigo company had no contact with its customers. They could not send messages, benefits and other important information. and new purchase offers.
The solutions
The solution is an interface with the Geoda company that allows customers to receive push notifications and notifications about problems.
Close = red Near = orange far = green In addition
It will be possible to see the problem on the map, the private property and more
Pain points
3
The customers who bought apartments do not know about problems near the apartments. If it’s a pipe that exploded, in a nearby building that started noisy renovations and more.
WHO’RE THE USERS
The Personas
Ruth Vinberg – The Resident & Owner
Ruth (75) is a retiree living in one of the apartments she purchased through Trigo. Peace of mind and personal security in her property are her priorities.
Core Need: Direct communication with the company and receiving alerts about hazards or construction in her living environment.
Pain Point: Unawareness of technical issues (e.g., burst pipes) or noisy renovations planned near her home.
App Solution: A location-based (GIS) alert system providing real-time hazard updates and an accessible, easy-to-use customer service bot.
Ron Amir – The Strategic Investor
Ron (38) is a businessman managing a portfolio of real estate assets in central Israel. For him, time is money.
Core Need: Consolidating all financial and statutory data into one place.
Pain Point: Difficulty tracking the progress of multiple projects and accessing up-to-date financial reports.
App Solution: A homepage dashboard featuring financial data, construction updates, and quick access to documents and plans.
Fb Ogen
Typography
Headline | Bold | 22 pt
Text | Regular | 20 pt
Label | Regular | 20 pt
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Colors
Icons
Project Summary: Trigo App (Internal Clients)
Project Status: The app is currently Live and serves as the primary interface for Trigo’s clients.
The Challenge
The company’s clients, who invested in real estate and assets, faced a lack of transparency and fragmented information. Critical data—such as construction progress, technical specifications, financial figures, and environmental hazard alerts—was scattered across various platforms, leading to high pressure on customer service and uncertainty for investors.
The Research Process
While the raw data from the original research is not presented here due to the project’s timeline, the UX strategy was rooted in deep user research conducted with two primary personas: the business investor and the private resident. The research focused on identifying key pain points in communication and the necessity of consolidating data from external sources (such as Geoda and Madlan) into a single, intuitive interface.
The Design Solution (UI/UX)
I developed a high-end visual language that conveys security and reliability. The interface provides rapid access to all assets, featuring a location-based (GIS) alert system for tracking nearby hazards and real-time updates. The integration of an intelligent bot provides instant answers to FAQs, significantly reducing the company’s operational overhead.
Results & Impact
The app established a direct communication channel, increased customer satisfaction, and strengthened Trigo’s brand as a forward-thinking, tech-oriented company. Today, the system is the central tool for managing ongoing relationships with the company’s end-clients.